The Art Of Writing For Free To Get Paid

And no, it doesn’t involve giving your clients ‘free samples’

Photo by Ylanite Koppens from Pexels

Write on Medium

Medium has lots of great publications (including the one you’re reading now!) and many of them are open to submissions from never-before-published writers. Which means your chances of getting selected and getting featured are way higher than if you were to send a piece to Forbes. You see, the aim here isn’t to go viral. The aim here is to have your work out there on the Internet and vouched for by an external authority. And the brains behind these smaller publications are just as diligent about picking good pieces for their page — so if you’re chosen, you know you’ve done something right.

Be active on LinkedIn.

I simply cannot stress this point enough. Most of my credibility today is based on the efforts I put into LinkedIn when I was starting out. I posted every day — sometimes twice a day — and engaged with everyone who liked or commented on my posts or whose posts on my feed I found interesting. Every professional and every company has a LinkedIn page, so if you want to connect with prospective clients, that’s the place to promote your ‘free’ writing. If you’re stuck with finding ideas for posts, check out the #30DaysOfSocial challenge. It sends you daily prompts that are easy and fun to work on, and by the end of 30 days you’ll almost certainly have a fab new habit. Oh, and LinkedIn has its own Publish feature too, so go ahead and write some full-length articles.

Have your own website where potential clients can see your writing.

Even if you’re a newbie writer with just two 500-word pieces under your belt, put them up on your own website. Your website link is what you’ll be sharing with prospective clients when they ask you for samples. And when I say ‘website’, I don’t mean just have a page with links on it. Have your own About page where you introduce yourself in a catchy manner. Remember everything they told you about the perfect elevator pitch? This is the same thing, only in textual form. The good news is, it’s easier than you’d think to build a website. I’ve shared a step-by-step guide on how to build your first website on WordPress if you have no idea where to start. Once you’re a little more comfortable tinkering with site builders, you can move on to Wix. They have a drag-and-drop format that’s super easy to use and you get tons of pro-level functionality — for free.

Communications consultant, bibliophile, fashionista, coffee drinker. Check out my services here: www.writetoexcel.com

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